Optimizing Marketing Spend for a Healthcare Provider

Industry: Healthcare

Goal: The healthcare provider aimed to optimize its marketing spend to improve patient acquisition and maximize return on investment.

Strategy and Execution: We developed a marketing mix model to analyze the effectiveness of different marketing channels and optimize budget allocation. The model provided insights into the return on investment for each channel, enabling the provider to allocate resources more effectively.

Framework: SQL for data extraction and transformation, R for marketing mix modeling, and Sigma for visualization and reporting.

Business Impact: The optimized marketing spend strategy resulted in a 20% increase in patient acquisition and a higher return on marketing investment. These improvements allowed the healthcare provider to expand its reach and services, driving overall growth.