Driving Customer Insights for a Telecom Company

Industry: Telecommunications

Goal: The telecom company aimed to gain deeper insights into customer behavior and preferences to enhance customer experience and loyalty.

Strategy and Execution: We conducted a comprehensive analysis of customer usage data, leveraging big data technologies and machine learning algorithms to identify key trends and customer segments. Personalized marketing and service strategies were developed based on these insights.

Framework: Hadoop for big data processing, Python for data analysis and machine learning, and Tableau for visualization and reporting.

Business Impact: The enhanced customer insights led to a 25% increase in customer satisfaction and a 15% increase in cross-sell and upsell opportunities. These improvements drove higher customer loyalty and revenue growth.